Elevate Your Luxury Developments
Elevate your property with custom-designed saunas & cold plunge suites. Designed for premium developments, boutique hotels, and luxury residences.
Why High-End Developers, Architects, and Hotels Choose New Primitive
Custom Quality Without the Hassle
Superior to mass-market sauna kits; more convenient than custom contractor builds. Seamlessly integrate into your high-end development.
Designed to Impress & Last a Lifetime
Built for decades of use, withstands extreme climates, and enhances any luxury space.
Elevating Guest & Property Value
omes, resorts, and wellness spaces equipped with hot/cold therapy solutions see an increase in property desirability and ROI.
Turn-Key Service & White-Glove Installation
Concierge-level support from consultation to installation, ensuring a seamless experience for developers, architects, and hospitality partners.
Industries We Serve
Boutique Hotels, Resorts & Spas
Create exclusive wellness experiences for guests. A premium sauna & cold plunge suite transforms any luxury hospitality space.
Real Estate Developers
Offer buyers something beyond traditional amenities—luxury wellness installations that add prestige to new developments.
Performance & Recovery Centers
Provide athletes, executives, and wellness-driven guests with access to the ultimate hot & cold therapy experience.
Industries We Serve
Boutique Hotels, Resorts & Spas
Create exclusive wellness experiences for guests. A premium sauna & cold plunge suite transforms any luxury hospitality space.
Real Estate Developers
Offer buyers something beyond traditional amenities—luxury wellness installations that add prestige to new developments.
Performance & Recovery Centers
Provide athletes, executives, and wellness-driven guests with access to the ultimate hot & cold therapy experience.
Solutions That Work for You
Our turnkey solutions, including prefabricated designs and bespoke customizations, ensure hassle-free installation and minimal disruption to your timeline.
An Elevated Luxury Experience
Crafted with precision, our saunas and cold plunges offer your guests an unforgettable wellness escape. Tailor materials, colors, and finishes to complement your property’s distinctive aesthetic while ensuring resident and guest satisfaction.
Vision to Reality
Our seamless process brings your vision to life.
Consultation
hare your goals with our experts and explore tailored solutions.
Design
Receive a custom design and quote aligned with your project’s needs.
Delivery
Experience effortless integration with prefabricated components and professional installation.
30% Higher Guest Satisfaction
25% Increase in Nightly Rates
Seamless Integration with Bulk Orders
Why New Primitive Is the Right Partner for Your Developments
We don’t just deliver wellness solutions—we create spaces that transform guest experiences and elevate your projects.
We believe in combining craftsmanship, innovation, and simplicity to deliver saunas and cold plunges that redefine luxury. As your partner, we make it easy to integrate wellness into your developments with custom solutions, scalable production, and seamless installation processes. Join the movement to bring transformative wellness to your properties.
Custom-built for your vision > Simplified installation for bulk orders > Eco-conscious materials and practices